UX UI Designer Product Strategy · Interaction Design

Context Design • User Research • Evidence • Business Aligned • Problem Framing • Product Strategy • Design Thinking • Human Design • Context Design • User Research • Evidence • Business Aligned • Problem Framing • Product Strategy • Design Thinking • Human Design •
Interaction Design
Test
Accessibility
Design Systems
KPI
Conversion Rate
Retention
Task Success Rate
Time to Value
Interaction Design
Test
Accessibility
Design Systems
KPI
Conversion Rate
Retention
Task Success Rate
Time to Value
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My Projects

PiazzaTi
Skills first. Always.

PiazzaTi | Conversational Onboarding

Strategic UX/UI concept that reframes candidate onboarding as progressive, evidence-first profiling: less upfront burden, more transparency, control and job-relevant assessment.

UX/UI Product Strategy Interaction Research-informed
View Case Study
Official BdM Banca logo

BdM Banca | Conversational Access Layer

Independent UX/UI and service-design case study that introduces a conversational single-page access layer above the existing banking offer, reducing navigation depth, contextualising product discovery and using simulators as aggregated demand signals.

UX/UI Service Design Conversational UX Product Strategy
View Case Study
CONFIDENTIAL

Confidential Project | Restricted

Restricted-access confidential project currently in development. It involves a probabilistic framework; further context, methods, implementation details and outcomes are intentionally not disclosed.

Confidential Details Restricted
Confidential

About Me

I design digital experiences by connecting user needs, product context and technical feasibility. My work combines UX/UI design, user research, prototyping, design systems and testing, with front-end knowledge that helps me translate requirements into clear, accessible and responsive interfaces.

Clear, evidence-led interfaces for complex product decisions

I work from context and evidence: frame the real problem, make the interaction understandable, prototype the critical decisions, then validate and iterate before treating an idea as an outcome.

View my projects

My Design Process

Phase 1

Context & Evidence

Understand before proposing

I start by understanding the product context, user needs, business goals, constraints and the evidence that already exists. Research, competitive/benchmark review and requirement analysis help separate assumptions from problems worth solving.

Phase 2

Reframe & Strategy

Define the decision the design must improve

I reframe the initial request into a clearer design question, define guiding principles and prioritize the minimum information or interaction needed to reduce uncertainty, keeping the strategy focused, testable and proportionate to the problem.

Phase 3

Interaction & Prototype

Make the reasoning tangible

I map flows, information architecture and key states, then move through wireframes, UI, design-system components and interactive prototypes. Front-end knowledge helps me design responsive states and interactions that remain technically realistic.

Phase 4

Validate & Measure

Test the hypothesis, not the decoration

I use user testing and research-informed comparison to check comprehension, usability, effort and data quality. When results are not yet measured, I state that explicitly and define the metrics a pilot should observe instead of presenting assumptions as impact.

Phase 5

Iterate & Handoff

Refine, document and support implementation

I refine the solution from evidence, check accessibility and responsive behavior, document components and decision rules, and collaborate with development so the implemented experience preserves the product intent.

My Path

UX/UI Designer
07/2025 — 12/2025 SDR • Digitalizzato
Worked with SaaS, chatbot, voicebot and API-based AI automation solutions for the Italian professional market, strengthening product communication and the ability to translate technical capabilities into user and business value.
04/2025 — 06/2025 Junior Account Executive • Easybeach
Consultative sales of CRM solutions for beach businesses, translating a technical product into understandable value for non-technical clients.
02/2024 — 09/2024 Quality Control • Novation Tech
Quality verification of carbon-fibre components for high-performance vehicles, with attention to conformity, tolerances and precision.
04/2016 — 09/2021 Retail Sales • CONAD
Direct customer relationship, assortment organization, team coordination and cross-department collaboration to support commercial goals and a consistent customer experience.
09/2025 — 12/2025 Master · UX/UI Design • Aulab
UX Design, UI Design, Figma prototyping, Design Systems, User Research, User Testing, Accessibility and Responsive Design.
09/2023 — 12/2025 Front-End Development • Digitazon
HTML, CSS, JavaScript and React: a technical foundation used to reason about responsive behavior, component logic and implementation feasibility.
2019 Car Design • Istituto Volta
Technical drawing, sketching, Maya, prototyping and rendering — an early foundation in visual form, precision and iterative design.
Professional opportunities

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